Diffusion of Innovations: Snapchat

-
   

Snapchat was first released as an Android app on October 29th, 2011, and was created by three college students attending Standford University. Fast forward to present day, and it has become one of the most popular and influential apps in the entire world, boasting a whopping 293 million daily active users all across the globe and an average of 5 billion snaps being created every day. Of course, Snap inc. did not always have millions of daily users, or billions of snaps being sent back and forth on a daily basis. It took time for people to adopt this new app, to this new way of communicating with one another. 

    When it was first released, Snapchat's main selling point was the idea of sending pictures back and forth with a friend, while each picture disappears after it has been viewed. This new idea of communication caught the attention of younger individuals, but it had a bit of trouble bringing in a mass number of users, that was until it began adding new features. Only one year after Snapchat's release, the founders made it possible to send videos to one another, instead of strictly pictures. The highest possible length of these videos were just a mere 10 seconds, but it did wonders for the company. After this new feature was added, the daily number of snaps sent per day increased to 50 million. This advanced Snapchat's journey through the diffusion of innovations, moving from the innovators stage, onto the early adopter's stage.

In 2014, Snapchat added two more features to its list, stories and chat. Stories allowed for users to upload pictures and/or videos for any of their friends to see, while chat allowed for a straightforward text messaging between two users. The addition of these two new features moved snapchat higher on the diffusion of innovations graph, to the early majority stage. As the word spread more and more of this new app, more people began using Snapchat, reaching their peak of the D.O.I graph around 2016-2018 and into the late majority and laggards around 2020. Of course, there are usually downsides to these types of apps being released and becoming a social norm of communication among younger individuals, leading to an increase of cellphone usage and a decrease in face-to-face interactions. As well as an increased potential for data breaches and information leaked.

    

Comments

Post a Comment

Popular posts from this blog

My top 5 News Sources

-
Image
  When I was younger, I had absolutely no interest in what the news had to offer, I was too busy messing around to care or even think about what was going on in the world around me. Now that I have grown older, and I have matured, I realize now how important the news really is. I also realize that because of biasedness and strong political beliefs, the news you receive depends on which news channel or source you are receiving this information from. The New York Times: Digital and Home Delivery Subscriptions (nytimes.com) When listing off my top 5 news sources, the first that comes to mind is the New York Times, one of the oldest types of newspapers in the United States and one of the most well-known. This news source is usually quite reliable, with a knack for fact checking, as well as investigative writing. The paper does a wonderful job of telling stories and breaking news that is occurring in New York, as well as small communities or individuals trying to make change or a name for t
Read more

The Supreme Court

-
Image
 I never knew much about the Supreme Court, but after viewing a video about it, it helped shed some light on their history and what their tasks are while in the Court. First off, I was very surprised to learn there has only been just over a hundred total members of the Supreme Court, or better known as the Supreme Court Justices, while the court has existed for over two whole centuries. The Supreme Court Justices average a serving time of around 16 years, but many of them work until they die or physically and mentally unable to work anymore. Justice Stephen Breyer spoke on his experience when first joining the Supreme Court, reflecting on the overwhelming responsibilities that is held on a justice's shoulders, and how many years it takes to get used to it. "When I got here, some of my colleagues said to me, you've got to give it three years, and after three years it will not seem so overwhelming and so strange. One of them said, pay no attention to the three-year rule it t
Read more

EOTO Presentations: The United States Postal Service

-
Image
  When observing my peer's presentations for class, one invention stuck out to me the most compared to the others, and that was the origin of the  United States Postal Service . It changed the United States for years to come, improving several aspects in our everyday lives for the better, with little to no negative effects to come afterward. It created a foundation for all of the mailing services we have today, an inspiration for Amazon, FedEx, (etc.)     The birth of the United States Postal Service occurred about three months after the events of the Battle of Lexington and Concord, in the year 1775. There were no means of communication between the American colonies except by horseback, and the information being transported was vital for America's success in the Revolutionary War. The Continental Congress decided it was time for the colonies to form a postal service together, greatly aiding in their transportation of information and their success over the redcoats. When it wa
Read more